BCCA’s Builders Code, ‘Cool or Tool’ content goes digital

Journal of Commerce | DCN-JOC News Services | May 19, 2020

VANCOUVER — The COVID-19 crisis isn’t stopping the BC Construction Association (BCCA) from continuing its campaign against harassment, hazing and bullying on jobsites. 

With COVID-19 physical distancing orders in effect across the province, the association is moving its anti-harassment training online to help fight transmission of the virus while supporting worksite safety and productivity.

Construction crews can now access the Builders Code “Cool or Tool” app for Apple or android devices. The app presents 20 real-life workplace scenarios that depict behaviour or actions that compromise safety and productivity.

Users must then identify if the behaviour is “cool” or “tool” and get a message that reinforces the appropriate action and its benefits. The app also includes scenarios about coming to work sick, a reminder of the COVID-19 pandemic environment workers are now facing.

To support the construction industry through COVID-19, the Builders Code team in B.C. has created digital content to encourage jobsites to combat harassment and build positive work cultures.
BC CONSTRUCTION ASSOCIATION — To support the construction industry through COVID-19, the Builders Code team in B.C. has created digital content to encourage jobsites to combat harassment and build positive work cultures.

“The ‘Cool or Tool?’ application reinforces the right behaviours while pointing out the questionable ones. It’s animated and humorous approach also makes the medicine more likely to be swallowed,” said Randy Delisle, talent and development manager for Kinetic Construction, in a statement. “The design is simple, and the jobsite scenarios are realistic. This is a timely and accessible reminder to everyone on how to create a productive work environment.”

The Builders Code team has also built a free online culture training course on how to develop an acceptable worksite culture, including definitions and appropriate policies and procedures. The course talks about redefining safety and demonstrates how culture can play a major role in creating a safe and productive environment. The course also includes relevant material on COVID-19 and how it can cause biases and discrimination on sites.

“The Builders Code training has been very beneficial and has provided our site leaders with the tools, knowledge and information they need in order to share, teach and promote the benefits of the code internally, as well as to subtrades.” said Allison Greaves, human resources manager for Durwest Construction Management. “It has resulted in more cohesive, respectful worksites and increased productivity. We look forward to the day that all contractors take the pledge.”

The Builders Code team has also made the Acceptable Worksite Pledge completely contactless. Employers can now visit the Builders Code website and electronically sign the pledge from their laptop, IPAD or mobile phone.

Chris Atchison, BCCA president, stressed the importance of having a welcoming, inclusive work environment.

“Stress and distraction can have devastating consequences on a worksite,” said Atchison. “The number of employers taking the ‘Acceptable Worksite’ pledge make it clear that the construction sector is ready for a culture shift that will make it easier for us to retain the diverse skilled tradespeople we need to meet our labour needs. It was imperative that we bring our Builders Code training online and include COVID-19 coaching elements.”